“When cannabis businesses are skillfully planned, efficiently run, and are representing the industry well, everyone wins – consumers and patients too, not just owners and investors.”
In 2018, our original team hosted the first Cannabis Symposium event in New Jersey. Adult use legislation was about to pass, and everyone wanted to be ready to execute on opportunities, but most had no clue what the heck to do.
“But aren’t you afraid you’re giving away too much for too little?”
“But you’re married to an industry consultant – aren’t you cannibalizing his business?”
“by sharing so much info, aren’t you worried people will think they know enough after the event to do everything themselves?
“isn’t this a lot of work when you could just let people figure things out as they go?”
No, No, No, and Yes – it is a lot of work.
And here’s why it’s work that needs doing
While there is a ton of interest in the cannabis industry, there’s isn’t a ton of easily accessible information about how to navigate all of the unique intricacies of developing and operating a cannabis business.
In fact there’s a bit of a challenging divide